Privacy Policy

Last updated: June 11, 2020

Thank you for visiting https://www.goldalliance.com (the “Site”), a property of Gold Alliance Capital Inc. (“Gold Alliance”), in addition to the following web properties: themorningstargold.com, goldequitytrust.com, preciousmetalsamerica.com, and goldalliedtrust.com (the “Gold Alliance Sites”).

You must be at least 18 years old to use the Site and the Gold Alliance Sites 

We take your privacy very seriously. Please read this Privacy Policy carefully as it contains important information on how and why we collect, store, use, and share your personal information when you use this Site and any of the Gold Alliance Sites It also explains your rights in relation to your personal information and how to contact us.

By accessing, using, or submitting information to the Site or any of the Gold Alliance Capital Sites, you agree to this Privacy Policy and our Terms & Conditions.

Personal Information We Collect About You and How We Use It

We collect, use and are responsible for certain personal information about you, that identifies, relates to, describes, is reasonably capable of being associated with you, or that which could reasonably be linked, directly or indirectly, with a particular consumer or household. We collect, and have collected personal information about our visitors within the preceding 12 months in the following categories:

As noted in the chart above, we collect the above personal information directly from you via the Site, and from your interactions with the Site, including any personal information which you provide directly or indirectly. 

Categories of Personal Information Examples of Specific Types of Personal Information Collected Categories of Sources from Which PI is Collected Business or Commercial Purpose for Which Each Category Will be Used
Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers), or information that identifies, relates to, describes, or is capable of being associated with, a particular individual First name; Last name; Email address; and Your Internet Protocol (“IP”) address

Individual through the Site; Advertising networks; Internet service providers (“ISPs”); and Data analytics providers

 

Provide you with the ability to access and interact with the Site; Track Site access and interaction; Lead generation/ connect you with the particular service(s) featured on the Site; Fulfill requests submitted through the Site; Personalize and improve the Site; Advertising/marketing; Internal database; Analytics; Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; Debug to identify and repair errors that affect functionality of the Site; Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance
Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) Information you volunteer to the Site or through other means of communication such as reviews, messages, emails, telephone calls, written correspondence, or other electronic submissions and communications sent by you to the Site Individual through the Site; an Advertising networks

Provide you with the ability to access and interact with the Site;

Track Site access and interaction;

Lead generation/ connect you with the particular service(s) featured on the Site;

Fulfill requests submitted through the Site;

Personalize and improve the Site;

Advertising/marketing;

Internal database;

Analytics;

Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity;

Debug to identify and repair errors that affect functionality of the Site;

Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and

Legal compliance

Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement)

Domain server;

Mobile and/or operating device identifier;

Clickstream data;

Computer operating system;

Source URL;

Referring and exit pages;

Web browser type and version;

Browsing history;

Search history;

Pages viewed;

Internet service provider (ISP);

Date and time stamp;

Mobile carrier;

Time spent on Site;

Behavioral data (opens, clicks); and

User-specific and aggregate information on the areas of the Site used

 

Individual through the Site; 

Advertising networks; and

Internet service providers (“ISPs”) 

 

 

Provide you with the ability to access and interact with the Site;

Track Site access and interaction;

Lead generation/ connect you with the particular service(s) featured on the Site;

Fulfill requests submitted through the Site;

Personalize and improve the Site;

Advertising/marketing;

Internal database;

Analytics;

Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity;

Debug to identify and repair errors that affect functionality of the Site;

Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and

Legal compliance

Geolocation data

Geographic region based on IP address and/or web browser type;

Time zone;

Area code and zip code associated with your web server

 

Individual through the Site; 

Advertising networks; and

Internet service providers (“ISPs”)

 

Provide you with the ability to access and interact with the Site;

Track Site access and interaction;

Lead generation/ connect you with the particular service(s) featured on the Site;

Fulfill requests submitted through the Site;

Personalize and improve the Site;

Advertising/marketing;

Internal database;

Analytics;

Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity;

Debug to identify and repair errors that affect functionality of the Site;

Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and

Legal compliance

Inferences drawn from any of the information identified above to create a profile about a consumer reflecting their preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Inferences drawn from any of the above information, including inferences about an individual’s propensity to respond to a particular email advertisement; 

Financial information about an investment amount visitor is interested in

 

Individual through the Site;

Advertising networks;

Internet service providers (“ISPs”); and

Data analytics providers

 

 

Provide you with the ability to access and interact with the Site;

Track Site access and interaction;

Lead generation/ connect you with the particular service(s) featured on the Site;

Fulfill requests submitted through the Site;

Personalize and improve the Site;

Advertising/marketing;

Internal database;

Analytics;

Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity;

Debug to identify and repair errors that affect functionality of the Site;

Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and

Legal compliance

As noted in the chart above, we collect the above personal information directly from you via the Site, and from your interactions with the Site, including any personal information which you provide directly or indirectly. 

Indirectly

Cookies and Tracking Pixels on the Site: We use and store cookies and tracking pixels on the Site, as described further herein. A cookie is a small data text file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and which is stored on your computer’s web browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can later be retrieved to identify you to us. Personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies make your use of the Site easier, make the Site run more smoothly, and help us to maintain a secure Site. Tracking pixels (also known as web beacons, 1×1 pixels, or clear GIFs) are code requiring a call back to a server to render, and which deliver information to us about your IP address and information from your browser. Cookies and tracking pixels are used to track your interaction with the Site, including clicks. Cookies and tracking pixels may collect information about you, such as your IP address, your browser type and version, operating system, software and platform, your Internet service provider, geographic location, the area code and zip code associated with your server, time zone setting, the date and time of your visit, the time spent on the Site, referring and exit domain names and websites, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords, and clickstream data. 

Cookies and Tracking Pixels in Our Emails: Apart from our use of the above technologies on our Site, we automatically collect information when an individual opens an email marketing the Site or the Gold Alliance Capital Sites, through the use of cookies and tracking pixels. We also automatically collect information on whether the individual clicked on any links within such emails.

You can instruct your web browser to refuse all cookies or to indicate when a cookie is being sent, by visiting the preferences or settings page of your web browser. In the event that your browser requests that we do not track you or store a cookie, unless otherwise required by law to honor the requests, we do not guarantee that our Site will honor such requests. Please note that we do not guarantee that the Site will work properly in the event that you elect to opt out of our tracking or use of cookies. 

 

Directly

To the extent that you contact us through the Site, we collect the personal information you submit, including your name and email address.

To the extent that you like our social media profile by clicking on the button featured on the Site, we may link such activities and any personal information with the personal information we have collected. 

To the extent that you request to receive our guides, resources, and materials, and/or subscribe to receive our email newsletter, we collect the personal information you submit, including your first name, last name, email address, and phone number. We use this information to send you information that may be of interest to you, including by email and phone, as noted below. 

Email: In connection with your subscription to our newsletter, we also collect information on whether you viewed the email newsletter and clicked on any links within such email newsletters. If you do not want us to communicate with you about other offers regarding our products, programs, materials, or services by email, postal mail, or telephone, you may unsubscribe through the unsubscribe link featured in the email. If you request to unsubscribe from receiving emails from us, we will add your email address to our suppression file, to comply with CAN-SPAM. 

Phone: In connection with your registration on the Site, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR § 310 et seq.), as amended from time to time and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commissions Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing in accordance with the such and applicable federal and state do-not-call regulations.

In addition, you agree that by submitting your personal information through the Site, you agree to receive mobile marketing including, but not limited to, text-message based marketing, from us (where such marketing is permitted by applicable law). As such, notwithstanding that your mobile telephone number may be listed on state and/or federal Do-Not-Call registries, we retain the right to contact you via text-message based marketing in accordance with applicable state and federal law. 

This site is compliant with the Telephone Consumer Protection Act as implemented by the Federal Communications Commission. By entering the information requested on the fields on the Site and clicking “GET MY FREE GUIDE”, you agree by electronic signature to our Terms & Conditions (including our arbitration provision and E-SIGN consent) and this Privacy Policy and give explicit consent (not required as a condition to purchase a good/service) for us to contact you (including through the use of automated means, auto-dialers, pre-recorded messages, and text messages) via telephone, mobile device (including SMS and MMS), and/or email, even if your phone is a mobile number or is listed on a corporate, state or national Do Not Call registry. Message and data rates may apply. If you do not wish to consent to the above but wish to obtain information about our services or the advertised guide, please call us at 888-734-7453.

From Third Parties

As noted above in the chart, in addition to collecting personal information through the Site, we also collect personal information through third party advertising networks, Internet service providers (“ISPs”), and data analytics providers.

With Whom Do We Share Your Information 

We may also share above information with our marketing partners, such as third party advertising networks and email publishers, for the purpose of tracking clicks/conversions to our Site. Also, if you request to unsubscribe from receiving email newsletters from us, we may share your email address with our marketing partners, such as third party advertising networks and email publishers, to effectuate your request to unsubscribe and to comply with CAN-SPAM.

Also, on occasion, we may be required by law enforcement or judicial authorities to provide information to the appropriate governmental authorities. In the event of a merger, acquisition, or sale of our business, your data may also be transferred. In the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of, such information in a transaction approved by the court.

Your data may be transferred to and maintained on computers located outside of your state, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States, please note that the data we collect through the Site may be processed in and outside of the United States. We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that no transfer of your data will take place to an organization or a country unless there are adequate controls in place including the security of your data. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Security

We take strong precautions and measures to protect the security of your personal information and to ensure that your choices for its intended use are honored, and to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security. As a result, you acknowledge that there are security and privacy limitations of the Internet which are beyond our control; the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed; and any such information and data may be viewed or tampered with in transit by a third party. We make no warranty, express, implied, or otherwise, regarding the security of the Site and your personal information. 

Children

You must be an adult of 18 years or older to use the Site. We do not target the Site (or any of the Gold Alliance Capital Sites) to children. Consistent with the federal Children’s Online Privacy Protection Act of 1998 (“COPPA”), we will never knowingly collect personal information from anyone under the age of 13 without requesting parental consent.  If you are aware that your minor child under the age of 13 has provided us with personal information, please contact us.

California Residents –  Your Privacy Rights

If you are a California resident under the meaning of Section 17014 of Title 18 of the Cal. Code of Regulations, your use of the Site is subject to the California Consumer Privacy Act (“CCPA”), and all final, implementing regulations. 

Under the CCPA, up to twice in a twelve (12) month period, a consumer has the right to request that a business disclose what personal information it collects, uses, discloses, and sells. Information regarding our collection and disclosure practices are detailed herein, in addition to instructions on how to exercise your rights regarding your personal information.

What Personal Information Do We Collect?

We collect, and have collected personal information about our visitors within the preceding 12 months in the following categories, and for the following business or commercial purposes:

Categories of Personal Information Business or Commercial Purpose for Which Each Category Will be Used
Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers), or information that identifies, relates to, describes, or is capable of being associated with, a particular individual Provide you with the ability to access and interact with the Site; Track Site access and interaction; Lead generation/ connect you with the particular service(s) featured on the Site; Fulfill requests submitted through the Site; Personalize and improve the Site; Advertising/marketing; Internal database; Analytics; Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; Debug to identify and repair errors that affect functionality of the Site; Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance
Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) Provide you with the ability to access and interact with the Site; Track Site access and interaction; Lead generation/ connect you with the particular service(s) featured on the Site;Fulfill requests submitted through the Site; Personalize and improve the Site; Advertising/marketing; Internal database; Analytics; Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; Debug to identify and repair errors that affect functionality of the Site; Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement) Provide you with the ability to access and interact with the Site; Track Site access and interaction; Lead generation/ connect you with the particular service(s) featured on the Site; Fulfill requests submitted through the Site; Personalize and improve the Site; Advertising/marketing; Internal database; Analytics; Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; Debug to identify and repair errors that affect functionality of the Site; Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance
Geolocation data Provide you with the ability to access and interact with the Site; Track Site access and interaction; Lead generation/ connect you with the particular service(s) featured on the Site; Fulfill requests submitted through the Site; Personalize and improve the Site; Advertising/marketing; Internal database; Analytics; Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; Debug to identify and repair errors that affect functionality of the Site; Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting their preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes Provide you with the ability to access and interact with the Site; Track Site access and interaction; Lead generation/ connect you with the particular service(s) featured on the Site; Fulfill requests submitted through the Site; Personalize and improve the Site; Advertising/marketing; Internal database; Analytics; Detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity; Debug to identify and repair errors that affect functionality of the Site; Tracking consumer interaction with the Site (counting ad impressions, verifying positioning and quality of ad impressions, etc.); and Legal compliance

We collect, use and are responsible for certain personal information about you, that identifies, relates to, describes, is reasonably capable of being associated with you, or that which could reasonably be linked, directly or indirectly, with a particular consumer or household. Additional information about our collection of information through the Site can be found under the “Personal Information We Collect About You and How We Use It” heading above. In addition to collecting personal information through the Site, we also collect personal information through third party advertising networks, Internet service providers (“ISPs”), and data analytics providers.

What Personal Information Do We Disclose or Sell?

Within the preceding 12 months, we have disclosed personal information to our marketing partners, such as third party advertising networks and email publishers for the purpose of tracking clicks/conversions to our Site. Also, we have disclosed the email address of individuals who have requested to unsubscribe from receiving emails from us, with our marketing partners, including third party marketing advertising networks and email publishers, to effectuate the request to unsubscribe and to comply with CAN-SPAM.

In addition to the above, we may disclose your personal information in any of the above categories if legally required to do so, in our sole discretion, pursuant to a request from a governmental entity, or if we believe in good faith that such action is necessary to (a) conform to legal requirements or comply with legal process; (b) protect our rights or property, or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public. Also, in the event that we, or substantially all of our assets, are acquired, personal information in all of the above categories may be included within the transferred assets. In the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of, such personal information in all of the above categories in a transaction approved by the court.

Under the definitions of “Sell” and “Sale” in the CCPA, we do not sell your personal information. However, in the event that we, or substantially all of our assets, are acquired, such personal information may be included within the transferred assets. Further, in the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of, such information in a transaction approved by the court.

We do not have any actual knowledge of the sale of personal information of minors under 16 years of age. There are no financial incentives to disclose.

Your Right to Request to Know and How to Submit a Verified Request to Know

A “request to know” is a request related to the personal information that a business has about such consumer. It may include a request for any or all of the following from us: 

  1. specific pieces of personal information that we have collected about you;
  2. categories of personal information that we have collected about you; 
  3. categories of sources from which the personal information was collected; 
  4. categories of personal information that we have sold or disclosed for a business purpose about you;
  5. categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
  6. the business or commercial purpose for collecting or selling personal information.

The CCPA permits requests to know from the same consumer up to twice in a twelve (12) month period. 

To submit a request to know, please click here: http://goldalliancecapital.com/privacy-choices/ , or email us at privacy@goldalliance.com. To process your request, we may require that you submit the following information in conjunction with your request: your first name, last name, a California address, and email address. The information which you provide will be used to verify your request and to attempt to identify you within our data records. If you elect to use an authorized agent to exercise your right to submit a request for information, we may require the following before processing the request: 1) provide proof of your written and signed permission with the authorized agent to act on your behalf; 2) directly verify your own identity with us; and 3) directly confirm with us that you provided the authorized agent permission to submit the request on your behalf. The information which you submit in conjunction with your request to know will be used for the express purposes of verification and providing you with responsive information to your request, if required.

Your Right to Request Deletion and How to Submit a Verified Request to Delete

You have the right to request the deletion of any personal information which we have collected about you. To submit a verifiable request to delete, please click here:http://goldalliancecapital.com/privacy-choices/ , or email us at privacy@goldalliance.com. To process your request, we may require that you submit the following information in conjunction with your request: your first name, last name, a California address, and email address. The information which you provide will be used to verify your request and to attempt to identify you within our data records. If you elect to use an authorized agent to exercise your right to submit a request for deletion, we may require the following before processing the request: 1) provide proof of your written and signed permission with the authorized agent to act on your behalf; 2) directly verify your own identity with us; and 3) directly confirm with us that you provided the authorized agent permission to submit the request on your behalf. The information which you submit in conjunction with your request to delete will be used for the express purposes of verification and fulfilling your request, if required. 

We utilize a two-step process for online requests to delete, whereby you first submit your request to delete, and second, you separately confirm that you want your personal information deleted. 

To the extent that your personal information is necessary for us to maintain for a reason delineated in Cal. Civ. Code § 1798.105(d), including but not limited to complete a transaction for which the personal information was collected, provide a good or service you have requested, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, debug, etc., or to comply with a legal obligation, we are not required to comply with your request for deletion. For instance, we are not required to delete personal information which is necessary to maintain suppression files for those individuals who have opted out of receiving email marketing from us. If we are unable to verify your request, we will notify you as well.

Your Right to Non-Discrimination for the Exercise of Your Privacy Rights

California affords consumers with the right not to receive discriminatory treatment by a business for the exercise of their privacy rights conferred by the CCPA. This means that you cannot be denied goods or services; be charged different prices or rates; be provided with a different level or quality of goods or services; or have it suggested that you will receive a different price or rate or different level or quality of goods or services. However, a business may offer a financial incentive or price or service difference if it is reasonably related to the value of the consumer’s data. A business shall notify consumers of any financial incentive or price or service difference.

Updates

This Privacy Policy was published and last updated on June 11, 2020. We may update this Privacy Policy from time to time. Updates to this Privacy Policy are effective when they are posted. You acknowledge and agree that it is your responsibility to review this Site and this Privacy Policy periodically and to be aware of any modifications. Your use of the Site after such modifications will constitute your acknowledgment of the modified Privacy Policy; and agreement to abide and be bound by the modified Privacy Policy. 

Contact Us

If you have any questions or concerns regarding your privacy rights or our Privacy Policy or practices, you may contact us via email at privacy@goldalliance.com, or by mail at 5550 Topanga Canyon Blvd., Suite 100, Woodland Hills, CA 91367. 

Need More Information or Do You Need Extra Help? 

Further, if you have a disability which interferes with your ability to access this policy, we can make accommodations to present the policy in an alternative format to assist you. If you would like to receive this Privacy Policy in another format that is accessible to your needs (for example: audio, large print, etc.), please contact us.

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